Identify possible negative connotations associated with names that may be introduced into foreign and domestic markets. Uncover foreign and non-English meanings of a name, and ensure names selected for use and/or trademark protection are culturally appropriate.
PRODUCT DETAILS- Manage risk: Trained local linguists provide a summary of findings, including dictionary meanings, pronunciation issues, potential meanings and associations, and an opinion regarding the appropriateness of the name and how the name is likely to be received.
- Guard against negative or unanticipated associations: Connotation Check can help you predict how a name or trademark will be interpreted. For example, a Connotation Check for the name TINDRA in Japan may reveal that the local pronunciation, "tin-dora," may be associated with a particular type of Japanese sweet called "dorayaki."
COVERAGE / SOURCES
- Argentina
- Australia
- Brazil
- Canada (English)
- Canada (French)
- Chile
- China/Hong Kong (Cantonese)
- China (Mandarin)
- Colombia
- Denmark
- Egypt
- England
- Estonia
- Finland
- France
- Germany
- Greece
- Italy
- Japan
- Latvia
- Lithuania
- Mexico
- Netherlands
- New Zealand
- Norway
- Poland
- Portugal
- Russia
- Saudi Arabia
- Singapore (Min Chinese)
- South Korea
- Spain
- Sweden
- Taiwan (Mandarin)
- United States
- Venezuela
- Yemen
Available regional packages:
- E.U. Regional Package
- NAFTA Package
- South America Regional Package
- Americas Regional Package
- Scandinavia Regional Package
- Baltic
Please contact us to discuss ways a connotation check could be useful to your firm or company.
