Connotation Check

Identify possible negative connotations associated with names that may be introduced into foreign and domestic markets. Uncover foreign and non-English meanings of a name, and ensure names selected for use and/or trademark protection are culturally appropriate.

PRODUCT DETAILS

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• Manage risk: Trained local linguists provide a summary of findings, including dictionary meanings, pronunciation issues, potential meanings and associations, and an opinion regarding the appropriateness of the name and how the name is likely to be received.
• Guard against negative or unanticipated associations: Connotation Check can help you predict how a name or trademark will be interpreted. For example, a Connotation Check for the name TINDRA in Japan may reveal that the local pronunciation, "tin-dora," may be associated with a particular type of Japanese sweet called "dorayaki."

COVERAGE / SOURCES
Select an individual country or choose from several package options.

• Argentina
• Australia
• Brazil
• Canada (English)
• Canada (French)
• Chile
• China/Hong Kong (Cantonese)
• China (Mandarin)
• Colombia
• Denmark
• Egypt
• England
• Estonia
• Finland
• France
• Germany
• Greece
• Italy
• Japan
• Latvia
• Lithuania
• Mexico
• Netherlands
• New Zealand
• Norway
• Poland
• Portugal
• Russia
• Saudi Arabia
• Singapore (Min Chinese)
• South Korea
• Spain
• Sweden
• Taiwan (Mandarin)
• United States
• Venezuela
• Yemen

Available regional packages:

• E.U. Regional Package
• NAFTA Package
• South America Regional Package
• Americas Regional Package
• Scandinavia Regional Package
• Baltic

To learn more about Thomson CompuMark's Connotation Services, please call us at (800) 692-8833.